---
title: "Real-Time Slack Alerts: From Days to Instant"
description: "Client: a K-12 education company. What I did: designed and built the alerts and scoring end to end. Tools: HubSpot workflows, Slack, Pendo data, HubSpot prospect scores."
---

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# Real-Time Slack Alerts: From Days to Instant

Client: a K-12 education company. What I did: designed and built the alerts and scoring end to end. Tools: HubSpot workflows, Slack, Pendo data, HubSpot prospect scores.

## The Problem

Reps could take days to notice a hot lead. Customer success only learned a customer was at risk at the 90-day check-in, because that health data didn't exist in HubSpot.

## What I Changed

I set up six Slack alerts from HubSpot. Stale deal alerts fire when a deal has no future activity set or has sat 30 days in the same stage. Hot lead alerts go to BDRs based on contact activity, including form requests for samples in a rep's territory. Customer health alerts use Pendo data: no login in 30 days, or no login in the 7 days after a customer's first deal closes. I also built prospect scores for BDRs using signals like marketing emails opened, sequence emails opened, and site visits.

## Results

- Hot lead alerts are instant. Before, reps could take days to respond.
- Customer success now sees at-risk customers in real time, not at the 90-day check-in.
- Stale deals are flagged automatically, before they stall.
- Nine BDRs use the prospect score to decide who to work first.

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